Success Story

Automating and lowering the cost of candidate acquisition across key mandates through Facebook and New Client lead generation through LinkedIn.

1 in 5

candidates placed

75% Lower cost

per applicant

15 new

Client leads per month

Their Story

A Recruitment Agency Founded by Graduates for Graduates

Founded in 2011 the Client specialises in placing the UK’s top emerging talent into jobs at exciting companies, from early-stage start-ups to disruptive scale-ups & forward-thinking large businesses. Having grown to 30, the business is set to become one of the dominant players in the capital.

Their Goal

The Client needed to do two things. One: to Cement themselves as the best graduate and early hire recruiter in London among the UKs best universities and two: to win more blue chip and corporate clients as they transitioned from the tech and start-up world to the more substantial and lucrative corporate market without compromising on their core values and service.

The Solution

Attracting Candidates on Facebook

The Client recognised that successful graduate placements were typically those where candidates could demonstrate real interest in the sector they were applying for. Thus it was important to target prospective job candidates not only by University, location and age but also by a demonstrated interest in the areas relevant to any individual mandate. Since young people are often distracted on Social Media, the Paid Social team used a type of Facebook single Image or carousel Ad which directed interested candidates. This massively increased the number of applicants and their information was stored in a CRM with automatic emails which included further visual job and company information pdfs.

 

Attracting Clients on LinkedIn

Getting the attention of corporate clients required a very different tactic. The paid social team designed highly captivating LeadForm Ads within LinkedIn. Targeting key decision makers at 2000 selected corporates, Brainbroker produced a whitepaper which the target decision makers could download straight from LinkedIn in exchange for filling their details (including business telephone number) in the form, straight from linkedIn. The team monitored the ads as the campaign progressed, improving performance by switching off the ads that were not performing well and focusing on the best-performing ad creative known as Multivariate split testing. It took over 30 Ad variations to find the winning combination of Messaging, Ad creative and CTA. As the Retargeting audience built up, the number of leads steadily increased each month. The interested corporate’s details were emailed to the Client’s business development team.

Products Used


Single Image Ads

Carousel Ads

Lead Form Ads

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