The Client

An award-winning, modern Funeral Director

The Project

The Client was looking to drive more traffic to their site. They were receiving enquiries from people searching in their local area but wanted to expand to other London regions and appear significantly higher on Google for a number of highly relevant search terms.

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solutions for customers

The Solution

Our strategy was 2-pronged; Paid Search to acquire new customers quickly and SEO to increase organic visitor volume in the medium-long term. We built a granular Google AdWords Campaign focusing tightly on individuals searching for alternative styles of funeral. In parallel, we optimised onsite & technical SEO elements which were holding back the website from ranking highly.

Results

After three months there was a 45% jump in organic visitors.

Month 2 – ranking 1 for ‘Funerals London’

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