The Client

Retailer of luxury kitchen and bathroom tiles

The Project

The Client wanted to increase footfall at their showroom. Given they sit at the top-end of the market, it was key that the new visitors we brought into the showroom would have the means to afford their products.

building
Google card bathroom

The Solution

A Paid Search Campaign, highly targeted around location, interests and income. Through A/B testing and reports from the ‘shop-floor’ we refined the campaign to ensure that those people seeing and clicking on the Ads were high-quality prospects, rather than people just searching for tiles within their local area.

Key Achievement

We successfully targeted High Net Worth individuals living in Dubai & Russia, who needed to furnish their holiday homes in the UK!

map
28 % growth

127

conversions in month 1

5x

return on investment

£ 24.93

cost per lead

4.3%

conversion rate

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