The Client

A Media and Talent Agency

The Project

The Agency was representing a well-known Influencer in the Music Industry and was looking to develop a marketing plan for a forthcoming app release.

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The Solution

The Client needed to ascertain the budget they would need to generate 100,000+ downloads over a 12 month period. Desk research was insufficient for us to get an accurate estimate for cost-per-download, so we built some test content and piloted some ads on Facebook/Instagram, to estimate likely engagement levels.

The Result

We presented the Client with a Marketing-action Plan which laid out the 12 month timeline of activities and budget required to hit the download targets.

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