The Client

A London-based Dance Studio

The Project

The Studio had only recently been opened but they were struggling to fill-up classes. Their existing social media activities were having very limited success and the Client was becoming sceptical of digital marketing.

mockup of a website
website mockup

The Solution

A very targeted marketing campaign was required to quickly generate bookings and prevent further marketing budget being wasted. Firstly, we revamped the existing website to make it super easy and appealing for visitors to book classes online. We then launched a Paid Search Campaign to target people in the local area searching for Dance classes.

The Results

Within 3 months, class bookings were up 170%. The client was able to predictably expect a 3.5x return on investment for each pound spent, so could add new class offerings and expect a sustainable number of bookings

Macbook 7
phone mockup

£8 cost of client acquisition for average of 10 classes

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