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The Challenge

The client is a London based therapy provider and they were looking for an effective way to expand their lead generation strategy outside of their referral network. Their business relied primarily on referrals from previous patients and while these leads were strong in quality, they were lacking in quantity.

The Solution

The company had utilised Social Media channels previously but with limited success, and so our proposed solution was to run a highly focused Adwords campaign which targeted working professionals within the London area. We drove the campaign traffic to a custom landing page which featured a strong Call to Action to leave their details and be contacted within the next 24 hours.

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The Result

Over the initial three-month period we managed to drive down the campaign Cost per Lead from £80 to £29.

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