The Client

A Commercial Cleaning company based in London

The Project

The Client was looking to expand their operation in fairly short order. Given they operate in a tightly defined geographic space the objective was to improve the awareness of their brand and various service offerings at a postcode level.

cleaning lady

The Solution

We used our proprietary data crawler to build a list of highly targeted prospects, focusing on Facility Managers in medium-sized companies. We then crafted email copy that emphasised the Client’s credibility and USP’s. Each email was highly personalised, referencing the recipient’s name, company, industry and company location. The emails were then sent to 2000+ people per month over a 6 month period.

The Result

The Client received an average of 20 new Enquiries per month and was able to close a significant amount of new business. Automating lead generation in this way meant they were able to rely less on leafletting & door-to-door sales.

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