The Client

Print and framing Company specialising in bespoke requests

The Project

The Client was looking to compete more effectively in the highly competitive online Print marketplace. The challenge was to deliver more online leads without breaking the bank by entering a bidding-war for clicks.

happy customers
Google

The Solution

We developed a Paid Search Campaign weighted towards a high-end audience. The key lever was to ensure that Ads would only be shown to potential buyers with the means to afford the Client’s services, so we ran numerous A/B targeting and copy tests to optimise for this demographic.

Our Ad quality score averaged 9 out of 10!

The Result

After refinements, the Campaign delivered strong results. We achieved an average cost per lead of £12 and on direct sales off the website, a return on Investment of over 3.8%

3.8 return of investment

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