The client

Boutique Opticians specialising in unique eyewear

The Project

Having been founded over 20 years ago, the Client already had an established Client-base. They were looking to broaden this by connecting with to a younger demographic as well.

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The Solution

Considering industry trends and local competitors, we developed a marketing strategy to enable the Client to engage effectively with their target demographics through Facebook and Instagram. As part of the campaign we redesigned their website to create a more contemporary look and feel whilst maintaining the brand’s luxury positioning.

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The Results

These activities helped the Client to successfully develop brand awareness amongst new segments of their market.

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Custom illustrations

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We helped the client build and market a new ecommerce offering that has helped automate their repeat ordering process.

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