Pay Per Click Packages for SMEs

Brainbroker’s Pay Per Click Packages work by generating online enquiries or leads by paying Google or Bing to display adverts for chosen search engine keywords.

Ever wanted to top the search results? Paid search ads will drive traffic to your website instantly once setup. Unlike organic search listings, you will be on the front page of Google instantly. However, you pay per click on your search ads. It is important to make sure you are paying for clicks that convert into customers. In addition, it is even more important that your cost per conversion is not higher than the value of your customers.

Free PPC Assessment
Helping-SMEs-win-with-Paid-Search
Let-us-prove-an-ROI-over-a-three-month-pilot

Let us prove an ROI over a four month pilot

Unlike most marketing agencies, we don’t want to get you locked into a 12 month contract with high fees. We think it’s right that we prove to you the high returns possible with our Pay per click advertising services before scaling up your monthly spend. During the four month pilot we test all aspects of the campaign so you are confident it returns on your investment.

We run search engine advertising campaigns every day. We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your time trying to figure this out. You have a business to run.

Free PPC Assessment

Advisory

For companies looking to dip their toes into search advertising or who need some regular, data-led advisory to improve their existing campaigns

  • AdWords Strategy
  • Analytics & Tracking Set-up
  • Targeting Advisory
  • Ad Advisory
  • Expert call once a week
  • Monthly Reporting

£500/Month

Neuron

Ideal for small or start-up businesses who need to establish or enhance their online presence. Perfect to evaluate our services and ROI when you have a limited budget

  • Campaign development & strategy
  • Keyword planning
  • Ad Campaign copywriting
  • Ad Management
  • Perfromance testing
  • Analytics & Tracking Set-up
  • Weekly call & monthly reporting

£750/Month

Brainy

If you’re a successful medium sized business looking to strengthen your position and looking for cutting edge search campaigns to maximise return on spend

  • Campaign development & strategy
  • Keyword planning
  • Ad Campaign copywriting
  • Ad Advisory
  • Expert call once a week
  • Monthly Reporting

£1000/Month
(Max Ad Spend of £5,000)

Genius

Custom plans for large SMEs looking to reach massive audiences via search. Companies that already have proven PPC based profitable revenue models but want to generate higher returns

  • AdWords Strategy
  • Analytics & Tracking Set-up
  • Targeting Advisory
  • Ad Advisory
  • Expert call once a week
  • Monthly Reporting

10%of Ad Spend
(Min Ad Spend applies)

Our Methodology:

At Brainbroker, one of our main aims is to be more than an outsourced agency — we aim to be an extension of your team. Consequently, our first step is always to take some time to learn everything we can about your business!

Based on research and preliminary data we create an initial list of keywords that will likely have the most value and relevance for your PPC campaign. Keyword planning involves understanding your target customers, KPIs and the subtleties of the search auction.

Based on your keywords, USPs, target audience and a sprinkling of Brainbroker intuition we come up with initial ad copy. A structured approach to ad testing to find out what your customers respond to is absolutely essential. Therefore we continuously A/B test ads to maximise Quality Score and performance.

Consistency of message is proven to improve the effectiveness of Search Advertising – an individual is much more likely to ‘buy’ if the message of the ad is reflected in the content of web page they end up on. This is why we build custom landing pages that are uniquely tailored to your AdWords campaign.

 

The exact number of Landing Pages required depends on which of our Pay Per Click Packages you chose and the number of offerings you have.
Landing Pages also allow us to test things like:

 

-> How best to communicate your proposition

-> What is the optimal pricing for your product(s) or Service(s)

-> What images/video do your Customers respond best to

It is impossible to guess what works which is why we employ a data-driven approach to give you a tactical advantage over the rest of the pack. In running your campaigns we’ll analyse and make adjustments based on things like Audiences, Time of day/Day of week, Demographics, Locations, Devices, Engagement metrics.
We’ll also work with you to ‘close the loop’ on conversion tracking to ensure that the campaigns are actually delivering high quality customers for your business.

We schedule weekly update calls to discuss campaign progress and we tailor our reporting to your needs. Typically our weekly reports will include: Action points, Account data such as spend, conversions and engagement, Commentary on performance, Suggested improvements.
Your feedback is very important to us and helps us ensure the campaign is delivering real returns not just impressive stats!

People in a circle

Retargeting

Don’t forget about retargeting! Our Paid Search service works best when you pair it with a Retargeting campaign.

Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.

Our pay per click advertising services allow you to track the ones who are interested and follow them around the internet until they come back.