example website 6

1. Run a technical website audit

Running a website audit will help you understand your strong points and what you need to improve. It is a useful tool that will let you see the full picture, including stats. So start today with the FREE test from Nibbler and see what you can do to improve it.

SEO

2. Have a Link-Worthy Site

Firstly, once you have run your SEO audit, if you are unfortunate enough to find spam sources linking back to your website you need to remove these backlinks. This will benefit your SEO, as Google will know that you no longer want to be associated with those links. Secondly, move your focus on creating relevant links within the text. One way of doing this is to remove “click here” links with the name of the destination. This will increase your SEO rankings, as “click here” has no value, but using “Brainbroker” with the attached URL will improve your search engine rankings.

keywords

3. Consider your Keywords

Now I’m not saying go carry out keyword research, but it’s important you go beyond your typical methods. Get into the mind of one of your clients and start to create and branch out a list of words that you think people might use when looking for your website online. Find those local keywords, then go ahead and use them throughout your website.

relevance

4. Publish Relevant Content

Quality is key. It is the number one driver of search engines, and relevant content, specifically on your website, will increase the site’s rankings and earn you natural links through readers who share your content. However, while it is important to highlight the keywords for SEO, remember to write for the user, not just for the search engine.

content

5. Update your Content Regularly

Updating and regularly keeping the content of your website new and fresh is viewed as one of the best indicators of a site’s relevance. This means that keeping the website current and exciting will attract more viewers, as social media giants like Facebook and Twitter now correlate with rankings in Google’s index. So go ahead and create and share content that improves your SEO by bringing quality inbound links and social media shares.