An e-commerce platform is a software application that allows online businesses to manage their website, sales, and operations.Whether you’re looking to expand your physical store, switch solutions, or starting a business from scratch, choosing the appropriate e-commerce platform is an important decision that ultimately will impact your business profitability.

We have prepared a quick overview regarding the main options out there to help you expand your knowledge on the matter and (hopefully!) make the best decision for your business.

Sounds interesting? Keep reading!

 

Shopify

Headquartered in Ontario, Canada, and with customers such as The Wall Street Journal, The New York Times and Mashable, Shopify pride itself to offer “the best e-commerce platform that has everything you need to sell online, on social media, or in person”. The company powers 400,000+ businesses that sell product across diverse categories and counts with 1,000,000+ active users across the globe. With a fully customizable website, online store and blog, this platform offers 100+ store templates (themes) to choose from and allows you to sell on new channels such as Pinterest and Amazon. Best of all? They provide a 24/7 “award-wining” customer support! For more information, visit www.shopify.co.uk

Pros:

  1. Easy to use
  2. Mobile friendly
  3. Tones of free layouts
  4. Flexibility
  5. Great Customer Support.

Cons:

  1. Pricing
  2. Initial setup
  3. URL structure
  4. Domain and email hosting
  5. Multi-language store.

BigCommerce

Founded in 2009 and hosting 65,000+ clients in 150 countries and more than £7 billion in processed transactions, BigCommerce is one of the largest players in the e-commerce platform market. From big names like Toyota to SMEs, the platform caters to stores of all sizes and provides solutions for businesses in any industry. This platform also offers customization features and provides a single hub to sell on you to list your products on Amazon, Ebay, Facebook, and Pinterest. You can find out more about BigCommerce by clicking in www.bigcommerce.com

Pros:

  1. All-in-One Solution
  2. Ease of Use
  3. Support
  4. Creating products is simple
  5. Cost-saving tools

Cons:

  1. Expensive templates
  2. Limited email subscription lists
  3. Too much functionality
  4. Aren’t many add-ons available
  5. Phone support has limited hours

Magento

With almost one-fourth of the market share, Magento is often considered the market leader among e-commerce platforms with 250,000+ merchants around the globe. Built on open source technology, this flexible and scalable platform powers the online stores of brands such as Burger King, Coca-Cola and Christian Louboutin. It also offers a variety of plug-ins and themes to enhance customer experience. For more information about Magento, visit magento.com

Pros:

  1. Flexibility
  2. Cost – community version is free
  3. Large community of users
  4. Mobile friendly
  5. A large number of extensions and features available

Cons:

  1. Expensive when you start to need support
  2. Few developers
  3. Bad product support
  4. Time consuming
  5. Need a good hosting environment

Big Cartel

With the slogan ‘We believe in the artist’, Big Cartel targets makers designers, musicians, and other artists who run a creative business and would like to sell their unique goods online. It is recognised to be very simple to use, and it provides a range of 12 aesthetically sound themes to appeal to their more artistic audience, while it also offers the possibility to customise directly using HTML, CSS, and JavaScript. Additionally, Big Cartel counts with a thorough help centre, video tutorials, email support and company’s Facebook & Twitter accounts. For more information, visit www.bigcartel.com

Pros:

  1. Great for stores just starting out
  2. Easy monthly plans
  3. Many payment technologies
  4. Cost-saving tools
  5. Pricing

Cons:

  1. Limited 300 item store capacity
  2. Offers only the most basic
  3. Handling all shop security is done to you
  4. Support is quite limited
  5. There are no analytics, so makes it hard to see what is going on in your shop

WooCommerce

The first thing you’ll see on WooCommerce website is the statement “The most customizable e-commerce platform for building your online business”. Also one of the most popular platforms available on the web, this free and open-sourced platform powers over 30% of all online stores as a plugin for companies using WordPress. For more information about WooCommerce, visit woocommerce.com

Pros:

  1. Free 15-day trial
  2. Mobile friendly
  3. Large community support
  4. Familiar
  5. Secure

Cons:

  1. The frequency of WordPress updates
  2. Customization of a theme can be costly
  3. Require knowledge to effectively use
  4. Limited Storage space
  5. Limited inventory

These are just a few examples of the hundreds of options of e-commerce platforms available in the market. Whether your business is a big corporation or a start-up, within the creative, financial, or retail industry, we are sure there will be a solution to fit your needs adequately.

Have you started the hunt for the best e-commerce platform for your business? Would you like to know more about the options available? Let us know in the comments below!