The great thing about Digital marketing and marketing campaigns is you can measure in very real terms the success of you various efforts across every channel online. Although i could rattle off about conversion rates, bounce rates or Inbound links, I wanted to share rather how you can use this property of digital marketing to hire the best marketing managers.

Hiring a head of marketing or someone to take care of marketing can be a daunting prospect for many companies, especially SMEs. Like other professions the hiring process consists of interviews and CV reviews however, because you can measure success in marketing, I challenge anyone thinking of hiring a marketing manager to flip the equation on its head.

What you need to do is start from the reverse. You should follow this formula for successful hiring:

1) If you haven’t already, sign up to google analytics and get data on your website’s current performance.

2) Set where you would like to be across all those fronts. e.g. 5% more conversions.

3) Challenge your potential hires to pitch you their solutions to achieve the objectives you set.

4) Ask the applicants to prove they could do what they say by asking for the metrics from the last marketing campaigns they ran in their previous positions.

5) Pick the one who can back up the quickest and best solution to your objectives.

You see the great thing about digital marketing is that the results speak for themselves. There is no hiding from that fact. Anyone who rates themselves as a digital marketer should be able to demonstrate their personal traction history. This is what matters in hiring because the numbers are what matter to your business.

Performance improvement expert H. James Harrington once said, “Measurement is the first step that leads to control and, eventually, to improvement.” For anyone trying to take their content marketing efforts to the next level, his words certainly ring true

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